Sunrise of Tea?

IMG_20130930_192345

Can somebody please explain to me how did “Chatime” mean “Sunrise of Tea” in Chinese?

IMG_20130930_192434

This is one of Chatime’s logos. It says 日出茶太 (rìchū chátài)。日出 means “roasted” and 茶太 (I think it is, can’t read 草书 at all) is probably a transliteration of “Chatime” in Mandarin because a) I couldn’t find it with the dictionaries I have, b) it just doesn’t make sense (closest I can think of is “too much tea”), and c) it sounds like Chatime. Either that, or I totally missed the point and this is a play on words with 日出 not being together as one word. With 日 (rì) and 出 (chū) as 日 meaning day or sun, and 出 meaning “to go out”, read separately and literally, it would probably say “sun going out [up]”. If true, “Sunrise of Tea” could then make sense.

Underestimated this one. Having this play on words, transliteration, and definition is brilliant. They serve great tea too.

Advertisements

Carefully twist your words.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s